UX design shapes user flows and information architecture of a software project to create logical navigation and convenient page layouts that will ensure easy access to content and functionality. It shapes the end-to-end experience people will have during their interaction with the software interface.
Why is UX design important?
UX design plays a huge role in establishing trust and loyalty to your brand and products. It defines how fast people start using your software, how satisfied or frustrated they feel in the process, and how likely they’ll recommend it to others. From the marketing perspective, UX design can make or break your product’s customer retention, upselling, and word-of-mouth advertising.
What is a good UX design?
A good UX design makes the software a joy to use. It’s created with the goal to help users feel their needs with as little effort as possible. To create good UX, designers should truly understand what the software should do for users and offer them a fast and intuitive way to achieve the desired results.
How UX impacts SEO?
UX design influences your website rankings through user engagement metrics, such as bounce rate, page dwell time, or mobile-friendliness. Search engine algorithms take those metrics into account to ensure they deliver the best search results for their users.
How UX and UI work together?
UX and UI designers collaborate closely on the creation of interfaces. UX designers determine how the user interface works and how users interact with different interface elements. They create the flow and layout of the app. In their turn, UI designers define how every element of the user interface looks and appears on the screen. They work with color pallets, shapes, and animations.