Full-Stack Developer & SEO Tech Expert

Developed and maintained full-stack web applications, ensuring smooth functionality and user-friendly interfaces;

Optimized websites for search engine optimization (SEO) by implementing relevant keywords, meta tags, and content optimization strategies;

Conducted thorough keyword research to identify high-traffic and low-competition keywords, resulting in improved search engine rankings for client websites;

Regularly analyzed website data and generated reports, identifying areas for improvement and implementing appropriate SEO strategies to increase organic traffic and conversions;

Was responsible for setting up Google Tag Manager and developing JavaScript code, ensuring smooth implementation of tracking and analytics tools on websites;

Provided technical support to the SEA team, assisting with the integration and troubleshooting of Google Analytics and Google AdWords for effective advertising campaigns;

Provided technical support to the SEM and Affiliate teams, helping them optimize their strategies and troubleshoot any technical issues related to website performance and SEO;

As a team leader in the SEO "East Europe" department, he oversaw the optimization efforts for Delticom, a global leader in e-commerce for tire sales. This involved coordinating SEO activities across multiple countries, including Austria, Slovenia, Croatia, Serbia, Greece, Romania, Ukraine, Latvia, Lithuania, Moldova, Japan, Russia, and the USA;

Took on the responsibility of improving the user experience (UX) for all Delticom tire shops, ensuring that the websites were intuitive, user-friendly, and optimized for conversions. He implemented UX best practices and conducted regular testing and optimization to enhance the overall user experience;

Projects:

easyoffices.com

Unofinans.no

Classic Norway Hotels

Onecall.no

Fargerike.no

Google Tag Manager (GTM) / Google Analytics / Data Analytics Experience:

GTM Implementation from Scratch: Set up and configuration of containers, defining variables, triggers, and tags;

Daily Data Verification: Monitored website traffic, analyzed user behavior and conversions, and resolved potential tracking issues;

Integration of Google Analytics with GTM: Setup of both Universal Analytics and Google Analytics 4 tags, event tracking, and goal definitions;

Created and Optimized Reports in Google Analytics: Data segmentation, custom report generation, and dashboard creation for key performance tracking;

A/B Testing: Utilized GTM for A/B test implementation and analysis to optimize conversions;

User Permissions and Access Management: Managed access and permissions within GTM and Google Analytics;

Collaboration: Worked closely with web development and marketing teams to ensure accurate and efficient data transmission;

Education: Trained teams on best practices related to analytics and tracking;

Google Data Studio Experience:

Report Creation: Developed comprehensive reports and visualizations to interpret complex data;

Data Integration: Connected various data sources to Google Data Studio for a unified view;

Data Interpretation: Translated data insights into actionable strategies and recommendations. Through detailed analysis, arrived at conclusions that led to higher conversions;

Visualization: Crafted visual representations of data to easily convey findings to stakeholders;

Large Dataset Management: Handled and cleaned large datasets to ensure accurate analysis;