Caio M.

Working In Multiple Clients, providing Data Engineering & Analytics consultancy and development

Automating Web Page Navigation and Scraping using Playwright and BeautifulSoup

Providing Data Analytics and Data Modelling solutions with multiple frameworks

Implementing ETL jobs to integrate data from different sources into Data Warehouses or Data Lakes

Spearheaded the reformulation of social media data collection architecture, achieving a remarkable reduction of computing time and costs by over 90%;

Integrated a new pipeline with the company’s data lake, enabling universal access to Social Media datasets and fostering collaboration;

Led a Data Governance and Cost Accountability initiative within a team of 200 members, enhancing transparency and providing visibility into costs associated with projects and tasks;

Delivering meaningful data and insights empowered the team to concentrate on content analytics and performance, facilitating informed decision-making and optimizing workflow efficiency.

Played a key role in scaling up a new Biometry product by defining metrics for performance evaluation and monitoring the application’s behavior;

Identified gaps in data collection processes, enabling the team to address issues in near real-time and enhance overall data quality;

Collaborated with Product and Sales teams to reformulate the sales pitch, emphasizing improvements driven by data insights;

Successfully contributed to a tenfold increase in client adoption and a significant surge in monthly incoming requests, from a few thousands to millions, showcasing the product's enhanced value proposition.

Contributed to the implementation of GCP Data solutions on clients’ infrastructure, enhancing data management capabilities and optimizing workflow efficiency;

Designed and implemented a solution to aggregate data from over 10 sources to establish a centralized Data Warehouse, significantly reducing manual data collection efforts and streamlining data processing workflows;

Played a key role in cost reduction initiatives by leveraging raw data to develop in-house Data Visualization tools, resulting in a 50% reduction in costs associated with third-party sources and the cancellation of redundant Analytics contracts.

Collaborated closely with the Marketing department to optimize the targeting of advertisements and mail campaigns to customers, enhancing their effectiveness;

Conceptualized and implemented a source of truth dataset for Customers’ data, leading to an increase in the frequency of model training and improving overall data quality;

Leveraged more up-to-date analysis to drive a daily increase of R$50k in gross income by refining the targeting of mailings and advertisements, thereby maximizing revenue generation efforts.

Assisted in managing the team by providing insights to understand the team's performance, facilitating informed decision-making and strategic planning;

Developed visualizations to analyze and identify clients requiring more attention, enabling proactive engagement and relationship management;

Utilized gathered insights to optimize resource allocation and prioritize efforts towards proposals with higher success probabilities, resulting in improved efficiency and effectiveness in client interactions.