Tural S.

• Led the design of innovative digital products, encompassing web and mobile applications, from concept to final implementation;

• Conducted user research and usability testing to gather insights and inform design decisions, prioritizing user needs and expectations;

• Created wireframes, interactive prototypes, and high-fidelity designs to facilitate intuitive user interactions;

• Stayed up-to-date with design trends and technologies, ensuring the delivery of optimal user experiences;

• Mentored junior designers to foster a collaborative and growth-oriented design team;

• Promoted design-driven approaches and user experience principles within the organization;

Worked with 13 clients from Proxify over the years! Big and small organizations in diverse business fields, mostly from Sweden, The Netherlands, the UK, Switzerland, Germany.

Typical activities include:

• Interviewing clients and learning their pain points
• Conducting UX Research and creating user personas
• Creating initial sketches&wireframes
• Prototyping
• Testing with sample groups and taking their feedback
• Turning wireframes into fully functional mock-ups.
• Creating design systems, if needed (or implementing a current design system)

• Conducting UX Research and creating user personas
• Creating initial sketches&wireframes
• Prototyping
• Creating icons, illustrations, and 3D graphics for products
• Sketching logo ideas
• Turning sketches into vector graphics
• Making mock-ups for the presentation
• Managing the design team

• Conducted thorough UX research and crafted user personas to guide design decisions;

• Initiated the design process with initial sketches and wireframes for project outlines;

• Executed prototyping for visualizing and refining design concepts;

• Developed design systems, implementing and maintaining the current design system as needed;

• Created icons, illustrations, and 3D graphics to enhance product aesthetics;

• Generated logo ideas through sketching and translated them into vector graphics;

• Produced mock-ups for presentations, ensuring effective communication of design concepts;

• Mentored middle and junior designers, fostering their professional growth;

• Ensured project timelines by overseeing the progress of all team members;

• Provided constructive feedback to the design team on their work;

• Managed the design team, overseeing tasks and coordinating projects;

• Conducted interviews for new candidates and actively participated in UI Developer interviews;

• Conducting UX Research and creating user personas
• Creating initial sketches&wireframes
• Prototyping
• Turning wireframes into fully functional mock-ups
• Creating icons, illustrations

• Analyzing user data and solving UX problems
• Improving and optimizing the website and adding new functionalities
• Creating web banners
• Wireframing & Prototyping
• Designing new pages for the current website

• Color corrected photos to enhance visual appeal;

• Designed posters and web banners for various campaigns and promotions;

• Crafted visually appealing book covers and magazine layouts;

• Developed logos for academic conferences, ensuring a professional and distinctive identity;

• Created mockups to visualize and refine book designs for a comprehensive and polished presentation;