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Martin Bergqvist, founder of Visningsguiden

Visningsguiden is a game-changing app for everyone struggling with making an informed decision when investing in real estate in the complex market in Sweden. Their partnership with Proxify, spanning a significant period, has led to their mobile application's successful development and launch.

About Visningsguiden

Visningsguiden is a remarkable real estate app transforming how homebuyers in Sweden evaluate and purchase properties. It is designed to empower users in their quest to find the perfect home in a country where renting a house or apartment can be an incredibly competitive endeavor.

The app's innovative evaluation tools enable users to compare properties, assess their value, and make informed decisions.

By offering a seamless and user-friendly interface, Visningsguiden has become an indispensable resource for homebuyers, streamlining the process and saving valuable time.

The challenge

The promising startup in the real estate industry had a truly innovative idea that aimed to revolutionize how people search for and view properties. Their vision was to create an intuitive app to provide users with a seamless and user-friendly experience when exploring potential homes. However, despite their brilliant concept, Visningsguiden faced a significant hurdle – they lacked the technical expertise required to bring their idea to life.

Martin Bergqvist, founder of Visningsguiden, spoke about some challenges he encountered before starting his first engagement.

Building a sophisticated and reliable app necessitated a deep understanding of software development, user experience design, and scalability outside their core competencies.

"One of the first challenges I encountered was figuring out how to build an app because this was the first time I had done that. Some of the bigger agencies I contacted in Stockholm were also not particularly interested."

Recognizing the need for a solution to bridge this gap, Visningsguiden sought a partner with the technical skills and experience to help them turn their vision into reality.

The solution

After exploring various options, Visningsguiden chose Proxify for our extensive base of qualified independent developers and designers, quick turnaround time, and competitive prices.

He scheduled a meeting with a client manager from Proxify, which he describes as a "big relief" because Martin says he had no idea how to build an app. This put Martin at ease as he believed the client manager understood exactly what he needed.

"With Proxify, achieving business objectives and enhancing operations became a reality. In a short time, I was paired with a designer and a developer from the Proxify network who are fantastic fits for the team."

Proxify provided an integrated team of designers and developers who felt like members of Visningsguiden. They set up daily and weekly milestones, creating an iterative and transparent development process.

"Proxify significantly impacted and delivered the engagement quickly and at a lower cost than other agencies."

The results

Visningsguiden results

The collaborative efforts between Visningsguiden and Proxify resulted in a user-friendly app available on both the App Store and Google Play.

"It was really cool to see my idea come alive. Before Proxify, there wasn't a Visningsguiden. Without Proxify, I wouldn't have an app in the App Store or Google Play right now. So I think they made all the difference [in my company] and made things happen quickly and at a much lower cost than I could have achieved with the agencies in Stockholm."

The way forward

With the recent launch of their app, Martin emphasized their commitment to shifting their focus towards marketing and scaling up the user base. However, he also expressed excitement about their numerous ideas to enhance the app's functionality and user experience.

"I'm thrilled that I built a strong relationship with both my developer and designer, and they're thrilled to be part of that journey going forward. And I think that's very comforting because they're an essential part of the team."

In a highly competitive market like Sweden, Visningsguiden has emerged as an indispensable tool, empowering homebuyers and simplifying the process of finding and purchasing properties.

So, what lies next for the brand and its app? Would Martin consider finding other distributed team members to continue to push his brand forward?

"It wouldn't make sense for me to go with any company other than Proxify to continue developing my app. I'm delighted with both my designer and the developer. They are both very keen on continuing this journey together with me."

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