About Telavox
Telavox is a leading business communications provider helping companies modernize their telephony through a platform that combines calls, messaging, collaboration tools, and AI-powered services. Founded in Lund in 2003, the company today serves over a million users and employs around 500 people across the Nordics and Benelux, and continues to expand its offering with innovative communication solutions.
Over the past few years, Telavox has been steadily building out its AI capabilities, a strategy CEO Viktor Karlsson has spoken about publicly since 2023, describing AI as "a democratizing force" that should be accessible to companies of every size, not just the largest players.
That strategy has translated into a growing suite of AI-powered products: AI Assist, which automatically transcribes and summarizes calls so teams can focus on customers instead of note-taking, and the AI Receptionist, which answers calls in a natural, human-sounding voice, understands customer intent, and handles bookings and routing around the clock.
The opportunity: scaling AI development to match the ambition
As customer expectations evolved and AI capabilities rapidly advanced, Telavox saw an opportunity to take its AI Receptionist much further. The product was already live and gaining traction, but Telavox's ambitions for it: richer conversation handling, faster expansion into new markets, deeper integrations were bigger than its existing product organization could take on without stretching other priorities thin.
The vision itself wasn't the constraint, but the pace was. Rather than pulling focus from its other AI initiatives, Telavox decided to stand up an additional, dedicated AI product team that could focus solely on pushing the AI Receptionist forward, working closely alongside its existing product teams. To build that team quickly, Telavox needed extra AI engineering, product design, integrations, and full-stack capacity fast.
That's where Proxify came in.
The solution: a dedicated team assembled in just one week
Telavox partnered with Proxify to quickly build an additional, high-performing development team focused on the AI Receptionist, one that would work in close collaboration with Telavox's other internal product teams rather than in isolation.
Within a week, Proxify assembled a group of senior specialists who became deeply integrated into Telavox's product organization.
"They put together a dream team in only one week," says Bergström.
Today, nine Proxify developers work with Telavox across multiple initiatives. Five contribute directly to the AI Receptionist team: four engineers on the core product team and one AI engineer who supports integrations and related AI solutions for enterprise customers, collaborating closely with Telavox's other product teams working on adjacent parts of the platform.
The collaboration extends beyond AI development. Proxify has also helped Telavox strengthen its capabilities in:
fullstack development for integrations (e.g., HubSpot) and strategic support to establish hybrid development teams;
product design
system integration
CRM specialists/product owners
The result is a hybrid team structure in which Proxify consultants work closely with internal Telavox employees, contributing technical expertise as an extension of Telavox's own product organization.
"I really trust Proxify's judgment," Bergström says when describing the partnership.
The results: an AI receptionist serving hundreds of customers
Telavox had already introduced its AI Receptionist to the Nordic market in March 2025. With the new, dedicated team in place, Telavox was able to rapidly build on that foundation by expanding the product's capabilities, deepening its integrations, and accelerating its rollout across Sweden, Norway, Denmark, and Finland, with further expansion into new markets now underway.
The product's growth reflects the pace of that work: within its first year, the AI Receptionist reached approximately 440 active customers and received overwhelmingly positive feedback, adding to the momentum already built by AI Assist and Telavox's broader AI portfolio.
A partnership built for speed
For Telavox, the partnership wasn't about filling a gap. Rather, it was about moving faster on a strategy already in motion.
By gaining immediate access to experienced specialists who could plug straight into its product organization and build a new team alongside its existing one, Telavox accelerated development of an already-live product on an aggressive timeline, without slowing the rest of its roadmap.
"Partnering with Proxify let us move at the pace our ambitions demanded," says Bergström.
As Telavox continues to expand its AI offering, Proxify remains a trusted partner helping the company scale with the right expertise at the right time.
