Sweetspot & Proxify: Speeding up hiring and scaling with trusted talent

About Sweetspot

Sweetspot is transforming how golf facilities operate by combining tradition with innovation. Designed as a “data-driven caddie” for golf managers, its platform brings intelligence and simplicity to every aspect of operations. From player engagement and booking optimization to performance analytics and revenue growth.

Under the leadership of Deputy CEO and Interim CPTO Christian Elfving Hauan, Sweetspot is driving a digital shift across the golf industry. Christian’s dual focus on business strategy and technology execution makes access to top technical talent crucial, a challenge that led Sweetspot to partner with Proxify to accelerate its mission of modernizing golf operations, one data-driven decision at a time.

The challenge

When Sweetspot set out to scale its team and engineering capabilities, they faced several pivotal challenges:

• Talent scarcity & speed: They needed high-level developers who could integrate quickly and effectively into an ambitious roadmap.

• Team fit & culture: Sweetspot required professionals who could sync with their agile ways of working, adapt, learn, and contribute beyond just task execution.

• Operational overhead: The usual process of screening, hiring, onboarding, and managing remote talent threatened to become a distraction, delaying outcomes.

• Future-proofing: With the technology stack and business ambitions evolving, Sweetspot needed a partner who could not only fill immediate gaps but also enable long-term continuity.

“Proxify helped us solve some of the hiring challenges that we see in finding good developers. Instead of us spending a lot of time going out researching, doing the first vetting, we can trust Proxify to bring a good network and select good engineers that can help us speed up the process and find good talent for us”, notes Christian.

The solution

Proxify stepped in with a tailored approach that aligned tightly with Sweetspot’s needs:

Rapid, quality matches

Proxify quickly presented vetted experts whose technical credentials matched the brief — and whose soft skills matched Sweetspot’s culture. The onboarding process was efficient, reducing time-to-impact.

True team integration

Rather than being “consultants”, these Proxify professionals became full-fledged members of Sweetspot’s team. They join stand-ups, code reviews, and product refinement sessions, and essentially operate as if they were hired in-house.

Christian noted:

“I think today we have 15 developers and engineers coming through the Proxify network. We have platform engineers, backend, frontend engineers, both mobile and web, all sourced through Proxify.

They're all very much an integrated part of our team. We don't have a separate Proxify team. They are a vital part of our organization, just as any employee. They join different teams based on their role that they have.”

Scalable support & flexibility

As the project progressed, Sweetspot scaled its engagement: from the initial hire to a solid team of developers delivering core features and supporting ongoing development. Proxify’s ability to quickly supply additional talent when needed gave Sweetspot flexibility to respond to changing business needs. The dedicated support from Christian’s sales representative at Proxify, Teodor, added extra value to this collaboration:

“Working with Teodor, our manager at Proxify, we can ensure that we get the talent that matches how we want to operate. Teo knows ahead of time what we're looking for, approximately when, so that when we actually have the need, he already has a list of potential candidates.”

Hiring process efficiency

Sweetspot substantially reduced its internal screening workload. Proxify’s pre-screening and skill-matching meant fewer interviews and faster fits. Christian reflected:

“Instead of just being a hiring agency, they actually help us to get the best out of the team members that come through Proxify.”

A developer’s perspective: Ownership and trust in practice

Ivan Vuković joined Sweetspot through Proxify nearly two years ago, starting as a Mobile Engineer and growing into the Mobile Lead role as the products expanded. Today, he is responsible for both the Sweetspot app and the Pay and Dispense app, covering everything from new features and payments to hardware integrations and overall mobile architecture.

“Day to day, I split my time between feature development, architecture, polishing UX, debugging production issues, and I work closely with backend and product because I handle both the consumer mobile app and the terminal hardware app.”

For Ivan, the collaboration stands out because of the trust and ownership he’s been given.

“The team treats me exactly as if I’m an internal employee. I feel valued, trusted, and fully included. The collaboration is open and supportive.”

Proxify’s support allows him to focus entirely on delivering value.

“Proxify supported me from day one. They handled onboarding, admin — everything. Everything was made easy for me so I could focus on the engineering part.”

The results

Partnering with Proxify enabled Sweetspot to achieve meaningful results quickly. The new developers began contributing almost immediately, shortening the typical hiring and onboarding cycle and accelerating time-to-value. They integrated seamlessly into Sweetspot’s existing team, fostering strong collaboration and long-term retention.

By shifting the responsibility of sourcing, screening, and onboarding to Proxify, Sweetspot’s leadership could refocus its attention on strategic priorities rather than recruitment logistics. The flexible talent model also gave Sweetspot the agility to scale its technical capabilities in step with its evolving roadmap, ensuring the company remains well-equipped to innovate and grow in a fast-changing market.

In Christian’s own words:

“Proxify provides agility in our organization. It helps us to, when we want to make changes, have a more flexible organization than if everyone were an employee. With Proxify, we can treat everyone as employees, but we can also have a bit more flexibility in terms of adding people, changing roles when needed, and knowing that everyone's okay with that.”

The way forward

As Sweetspot continues growing and adopting a more agile way of working, Christian sees a continued collaboration with Proxify, which enables easy scaling of his teams comprised of talented developers who are easy to work with, and the hiring process is speedy.

“I would absolutely recommend Proxify to other companies. As long as you want flexibility and someone who can be there for a long time, Proxify can help you find people who fit into the team very smoothly. Absolutely.”