AI tools: A game-changing boost to productivity. Read the report.

Should you build your store with Shopify or Magento?

Choosing the right eCommerce service can make or break your online business. It's not just about selling products; it's about creating seamless experiences, managing your growth, and aligning with your long-term business goals. Among the myriad options available today, Shopify and Magento stand out as two of the top contenders. But how do you decide which one is right for you?

Let's explore what each platform offers and determine which truly dominates the competitive world of eCommerce.

About Shopify

Shopify is your go-to if you want to dive into the eCommerce pool without the tech headaches. It's incredibly straightforward, allowing you to set up your online store quickly. You'll find plenty of customizable designs that can align perfectly with your brand's look and feel. Shopify's extensive app marketplace lets you enhance your site with everything from advanced SEO tools to customer retention strategies. It's perfect for small to medium-sized businesses aiming to make a solid mark online without getting tangled in complexity.

About Shopify Plus

Think of Shopify Plus as your business's growth partner. It's Shopify but supercharged for high-volume companies ready to step up their game. Shopify Plus brings you closer to what feels like an unlimited set of possibilities, from handling massive sales volumes to effortlessly integrating complex marketing strategies. With dedicated support and advanced capabilities, it's designed for businesses growing fast and needing a robust platform that grows with them.

About Magento

Magento, now part of Adobe Commerce, is an open-source eCommerce platform known for its flexibility and powerful features. It's ideal for businesses that defy standard solutions and offer the freedom to build a bespoke online shopping experience from the ground up. It's best suited for medium to large companies and demands some tech fluency but rewards you with unmatched flexibility and control over your eCommerce environment.

Key comparisons

When selecting an eCommerce platform, it's crucial to weigh your business's specific needs against each option's strengths.



Winner: Magento and Shopify Plus are equally strong for scalability but cater to different scales of operation – Magento for very large enterprises and Shopify Plus for rapidly growing businesses.



Banish Angural, the owner of Banish Media, mentions how they have customized their Shopify store.

"I've customized Shopify using Shogun to build unique landing pages and embedded Klaviyo for personalized email marketing campaigns that increased conversions by 15%."

While Shopify offers a range of themes and basic customization options, its ability to be customized is somewhat limited by its proprietary platform.

Magento is open-source, offering limitless customization possibilities. Developers can alter the core code and add features as needed, which is a significant advantage for businesses requiring detailed customization.

Winner: Magento tops in customization, perfect for businesses that need unique, tailored solutions.



Shopify operates on a monthly subscription model with several tiers, including hosting. This can be more cost-effective for small to medium-sized businesses.

The community edition of Magento is free, but significant costs can be incurred for web hosting, security, and custom development. The enterprise version can be quite expensive. It is worth noting that several hosting providers are available on the market. Choosing the appropriate provider can often feel like a matter of chance or may lead one to depend on established industry leaders.

Winner: Shopify offers the best cost efficiency for small to medium-sized businesses, while Magento may be more costly but flexible for large operations.

Ease of use

Ease of use

Shopify is renowned for its user-friendly interface, with easy-to-navigate admin panels and no technical skills requirement. Setting up a store can be done quickly with minimal fuss, making it ideal for beginners and small businesses.

Magento, on the other hand, offers a robust platform but with a steeper learning curve. It requires more technical expertise to set up and manage, which can be a barrier for newcomers or small businesses without IT support.

Joosep Seitam, the Founder of Icecartel, says he has considered both Shopify and Magento for his business. In the end, he chose Shopify and here’s why:

"I chose Shopify because of the ease and speed of installation. This is very important if you want to run your store without in-depth technical knowledge. Shopify's user-friendly nature and extensive customer support make it an attractive option for eCommerce newcomers."

Joosep added why a seamless user experience is what makes them prefer Shopify.

"We like working with Shopify because of its ease of use and the ability to integrate many apps and services that expand your store's functionality as your business grows (Front Commerce). Magento offers a powerful and highly customizable environment. This is great for creating unique stores, but can be overwhelming if you lack the technical expertise."

Winner: Shopify and Shopify Plus are the clear leaders in ease of use, ideal for those who value a straightforward, manageable platform.



Winner: Shopify and Shopify Plus take the lead for businesses that prefer a hassle-free, managed hosting solution.

SEO capabilities

SEO Capabilities

Shopify provides robust SEO features that are easy to implement, including basic tools for managing keywords, meta tags, and URLs. Shopify Plus includes additional features that would benefit businesses of a larger scale.

Magento offers advanced SEO settings and configurations, which can be complex to manage without proper technical skills.

Winner: Shopify



As a hosted solution, Shopify takes care of most security measures, but users have limited control over specific settings. Shopify Plus provides a more advanced security solution.

Magento requires users to manage their security, which can be a strong point with proper expertise. It offers custom security patches and updates.

Winner: Magento

Community support

Community Support

Shopify provides 24/7 customer support and has a large community of active developers and users in forums and other platforms.

Brandon Hartman, the Founder of BeyWarehouse, says he utilized Shopify’s community support forum which helped him set up seamlessly.

"My online store was simple to set up on Shopify, thanks to its intuitive nature. Although some aspects like integrating certain plugins were slightly challenging, Shopify's extensive knowledge base and community forums were valuable resources in navigating these hiccups."

Magento also has a strong community, but direct support is more limited, especially for the free version.

Winner: Shopify

Multilingual capabilities

Multilingual capabilities

Shopify supports multiple languages through third-party apps, which can sometimes be cumbersome to manage.

Magento has built-in multilingual support, which makes it easier to create stores in multiple languages, ideal for global businesses.

Winner: Magento

Summary overview

Here's how Shopify and Magento stack up overall, helping you decide which platform is better for which type of project:

summary overview

Final thoughts

Choosing between Shopify and Magento largely depends on your business size, technical capabilities, and specific needs. Shopify is excellent for those who need a straightforward, easy-to-manage platform without requiring extensive customization. It is also generally better for small to medium-sized businesses seeking ease of use, cost-effectiveness, and strong customer support.

Magento excels in providing extensive features and customization options, making it ideal for larger enterprises with specific needs and the capability to manage a more complex system. Magento is better suited for larger businesses or those that need a high level of customization and control over their online presence.

Find your next developer within days, not months

We can help you deliver your product faster with an experienced remote developer. All from €31.90/hour. Only pay if you’re happy with your first week.

In a short 25-minute call, we would like to:

  • Understand your development needs
  • Explain our process to match you with qualified, vetted developers from our network
  • Share next steps to finding the right match, often within less than a week

Not sure where to start?

Let’s have a chat

First developer starts within days. No aggressive sales pitch.