In the high-speed world of digital advertising, success hinges on cutting-edge technology and top-tier talent. AdMetrics Pro has built its reputation by helping publishers thrive with smart advertising, subscriptions, and newsletter marketing.
Yet, like many forward-thinking companies, they struggled to find and hire the right people with the right skills.
About AdMetrics Pro
AdMetrics Pro is a technology company operating in the web advertising space. Their business model revolves around providing monetization services to web-based publishers. These services include advertising, subscriptions, and newsletter marketing, enabling web properties to generate revenue and sustain their businesses.
AdMetrics Pro has developed and acquired various technology platforms and systems over time. Their core offerings involve facilitating the integration of advertising, subscription models, and email marketing solutions for online publishers and content creators. By leveraging AdMetrics Pro's services, these web-based entities can effectively monetize their digital content and establish sustainable revenue streams.
Yet, maintaining and enhancing products that use a diverse array of technology platforms and systems requires a highly skilled and dynamic team.
The challenge
One of the biggest challenges faced by AdMetrics Pro was sourcing and hiring individuals with the precise skill sets needed to manage and improve their technological offerings. Jim Scheller, VP of Technology at AdMetrics Pro, highlights the difficulties of traditional hiring methods, especially for a primarily remote organization:
"In the past, we did a lot of direct hiring, soliciting resumés, filtering candidates, and conducting interviews. It was a daunting task, especially since we're primarily remote. Finding the right skill set and fit for our team was a constant struggle."
This labor-intensive process diverted valuable time and energy away from their core objectives, creating a bottleneck in their growth and development.
The demanding nature of their work necessitated a responsive and adaptable workforce capable of aligning with the company's schedule and client needs. Finding resources to meet these expectations while working remotely added another layer of complexity to the hiring process.
The solution
Recommended through a referral, Proxify provided a streamlined approach to finding highly qualified candidates tailored to AdMetrics Pro's specific needs. Proxify streamlined the process by presenting highly qualified individuals who could immediately contribute productively to the team.
"Proxify really got us a couple of amazing candidates who could immediately start doing productive work. This was crucial in clearing up our schedule and meeting our goals for the year."
Jim also says the developers provided by Proxify possessed the relevant technical expertise and domain knowledge necessary to tackle AdMetrics Pro's complex web advertising platforms and systems. Their ability to adapt to the company's processes and schedules ensured smooth collaboration on critical projects. This seamless integration of skilled professionals allowed the company to accelerate its development roadmap and achieve its goals more efficiently.
"I know sometimes when you deal with remote resources, there's that time difference or those language barriers or things that come up, but the resources that we've used with Proxify, they've been available right when we need them."
The results
The benefits of Proxify's approach were immediate and far-reaching. Instead of wasting valuable time and resources on the traditional hiring process, AdMetrics Pro could focus on its core business objectives. At the same time, Proxify handled the heavy lifting of sourcing, vetting, and matching candidates to their specific requirements. This allowed them to focus on managing existing projects and teams more effectively.
The company also saw significant positive impacts on their productivity and ability to meet goals.
In addition, Jim says Proxify's ability to match AdMetrics Pro with candidates possessing the exact skill sets needed for their projects ensured that new hires could hit the ground running. This immediate productivity was a major boost to their operations.
"Seah [the client manager] has been a fantastic resource to work with. She stays in touch with us, helps monitor how these resources perform, and [she] deals with all the personnel issues. So that's been a great time-saver for me personally."
This ongoing support has been invaluable in ensuring smooth operations.
"They've been there, put in extra time and extra hours, and adapted to our schedule and customers' schedules to ensure that problems were resolved quickly when problems occurred.
The way forward
Looking ahead, AdMetrics Pro is poised for growth. With a robust roadmap that includes adding more products, the need for additional skilled personnel is inevitable. Knowing that Proxify can provide the necessary resources efficiently and effectively is a significant relief for Jim and his team.
"We've got a great roadmap where we're looking to expand and add more products. Having Proxify as a resource to bring our headcount up is an enormous relief."
Jim is unequivocal in his endorsement of Proxify for other organizations facing similar hiring challenges:
"Partnering with Proxify was definitely the right decision for our team and to grow our organization. I would recommend Proxify if you're trying to grow your organization and are unsure where to hire people. It's very easy to bring one or two resources in, see how they integrate with your team, and evaluate the experience."
