A job ad is the first impression you get to make on a candidate, and it's crucial to write a good one. A well-written job ad will make a company look like an attractive place to work, attracting more qualified candidates and making it easier to find the right person for the job.
Full-stack developers are critical to the success of your development team. You might wonder how to convey this in a stack developer job description. To help guide your process, let’s look at some key factors you should consider when creating your ad. Even though these tips work well in most cases, they may not apply to every position and situation.
What is a full-stack developer?
Full-stack developers build web applications that include both front-end (the user interface) and back-end (the server) components. They typically take on all the responsibilities associated with building a web application, including writing clean code and managing servers.
Full stack developers are typically more in demand than back-end developers because their work is more challenging. The front-end and back-end parts of the site must work together for the site to function correctly.
They may have experience working with databases or similar technologies such as mobile development. A full stack developer works mainly in large companies where they develop products for multiple clients at once, but they sometimes work freelance as a side gig or part-time job.
What makes a good developer?
An excellent full-stack developer candidate for your organization should have the following:
- Experience with the technologies you use
- Understanding of the industry and market trends
- Willingness to learn new technologies and tools
- A passion for writing clean code that is easy to maintain
- Good at solving problems and taking on new challenges
- Have excellent communication skills and liaise with design teams and other teams in the organization
- The ability to work well in a team environment
Tips for writing a comprehensive job ad
Full-stack developers must be proficient in many different technologies and programming languages. Choosing the correct words for your job ad can make it challenging.
Nadya Pokhyla, Head of Recruitment at Proxify, shares her thoughts on writing a catchy job ad.
“A good job ad must be well-structured and focused on main points and requirements. It should not be too detailed—make it easy [for the candidate] to read [and understand]. Write it in a friendly manner (not too forma)l and play around with some emoji if you wish. A good, eye-catchy design wins too!”Nadya Pokhyla
Here are a few more tips to get you started on writing a full-stack developer job ad:
One of the essential parts of any job listing is the keywords because they let potential candidates know exactly what you're looking for.
That's why it's so important to be specific in your use of keywords—you want to come up in people's searches when they look for those terms, so they have no choice but to see your ad!
The ad should also include the technologies that the company uses, so they know whether they would fit in with the team and not waste anyone's time applying.
As a hiring manager, it's essential to be as clear and specific as possible when posting a job ad. When potential candidates read your post, they should know exactly what they'll be working on and be able to picture themselves in the role. This may seem simple, but far too many companies use vague language in their ads, leaving candidates confused about what the job will entail.
A good rule of thumb is be more specific than you think is necessary. While it's tempting to leave some things out of your job description—like those weird little quirks specific to your team—that information could be crucial for a candidate deciding whether to apply.
Highlight your company's culture
Make it easy for potential candidates to understand what your company is about, what your culture is like, and how you can benefit them. People are looking for opportunities where they can see themselves having fun, learning new things, and being productive.
While this doesn't need to be an exhaustive list of every benefit you offer (your job description might already do that), think about what would be most significant to the candidates you're trying to attract. If it costs nothing or nearly nothing to offer something, go ahead and include it. Like any other job listing, your goal is to get as much interest as possible from qualified candidates.
Write in the first person
First-person writing is better than third-person writing because it puts the reader in your shoes and sounds more conversational and relatable. This makes it easier to imagine that you're talking directly with them.
Instead of saying, "You will be responsible for," consider writing, "We are looking for someone who…." This puts you on a more personal level and shows that you value the applicant as a person, not just a potential employee.
Avoid using irrelevant buzzwords
While it is tempting to use industry buzzwords to attract the right kind of candidates, avoid doing so unless the position actually requires them.
If you need to hire a full-stack developer, you are looking for someone who can develop both the front and back ends of your product. The description should focus on the skills required for this role.
Avoid using irrelevant buzzwords or clichés in your job ad. If you're going to use words like "best," "awesome," or "exciting," make sure you can back up the claim with examples and use those words in a way that reflects how you'd talk about the job at hand.
Make sure it has a clear structure
A full stack developer job ad should begin by describing what kind of developer you're looking for and how they'd fit into your team. It should also include a list of desired skills, qualifications and experience that makes clear what kind of person you're looking for. You want to look for someone with solid technical skills who can contribute to your company's work in both the short-term and long-term—with relevant experience and room for growth.
The rest of the ad should provide an overview of your company culture, including its goals, values, and perks. This will help applicants decide if they really want to work there before they apply, saving everyone time in the process.
A quick recap
When you're writing a full-stack developer job ad, there are some things you should do and some things you shouldn't. Here are a few dos and dont's to remember as you write your next job posting.
Highlight the value of the products and services that your company provides.
Focus on the benefits of working at your company, not just on the skills required for the position.
Describe what it's like to work there.Give examples of what employees have done in the past, and why they love their jobs.
Describe yourself as an "innovative" company without providing evidence of innovation or how your employees develop innovative ideas daily.
Make any promises about salary or benefits that aren't backed up by facts or data (such as "competitive salary").
Overall, the steps above should help you improve your own job ad and attract the best candidates for your team. Remember, great developers, are out there right now, just waiting to be hired.