Senior UX/UI Designer

Designed and prototyped an airline e-commerce platform from the ground up.

Successfully redesigned the logistics admin dashboard, leading to being entrusted with the full application design.

Conducted comprehensive competitor analysis and feature evaluations to inform design decisions.

Created high-fidelity prototypes to enhance user experience and streamline user flows.

Led the development of Iran’s first AI-powered video-on-demand (VOD) platform.

Formed and managed the UX-AI working group to integrate AI capabilities into the user experience.

Directed initiatives for AI-driven content personalization, improving user engagement and retention.

Achieved over 100,000 users within the first week of launch.

Oversaw the implementation of automated tagging, smart content recommendations, and optimized search functionality to support rapid platform scaling.

Independently redesigned a 35-year-old industrial management system, replacing legacy Excel workflows with a scalable, MUI-based platform.

Developed and tested a low-fidelity prototype, then delivered the final product with an improved and refined UX.

Personally restructured the calculation and offer system, resulting in a 3x improvement in processing speed.

Designed the UI/UX for an adaptive energy platform aimed at helping businesses optimize energy consumption and reduce carbon emissions.

Focused on wireframing, prototyping, and delivering the final UI across core user journeys.

Contributed to the platform’s recognition as the “Most Innovative Digital Twin” at Autodesk University.

Supported product development efforts that led to decarbAI becoming a Microsoft Start-up partner.

Consulted for startups for more than 180 hours and conducted user research, which led to improved success rates, increasing them from 60% to 80% by optimizing an old Excel-based system into a new admin panel dashboard;

Designed over 100 interactive prototype pages, resulting in significant cost reductions of up to 50% in the development process.

Reduced development costs by up to 50% in a prop-tech startup by Microsoft by serving as an idea developer and user experience designer. This was achieved by minimizing the need for redesigns and reducing user frustration;

Led the UX team for a B2C product with 12 million users and successfully established a comprehensive design system;

Conceptualized and created more than 300 sketches and UI prototype pages, catering to various platforms including mobile apps, web, PWA, and TV. This design process took into account usability tests, A/B testing, and user feedback;

Achieved substantial improvements in key performance indicators by collaborating closely with the data analysis team and comprehending customer journey maps. By the end of 2021, watch time increased by at least 10%, retention saw a 10% boost, and user engagement surged by 15%;

Progressed from a UI designer role to the position of UX Manager, overseeing the largest UX department in Iran, which included 13 direct employees and 20 UX engineers;

Demonstrated exceptional presentation skills, leading to the successful acquisition of Iran's largest banking project and receiving company shares as recognition for the achievement;

Established a strong reputation as an influential figure in usability, evidenced by the opportunity to deliver a speech at the Ministry of Information Technology;

Spearheaded a significant improvement in user engagement for Pasargad Bank, achieving a 15% increase. This was accomplished by pioneering the establishment of Iran's first UX laboratory and collaborating with Tehran University on a nudge design project;

Successfully executed redesigns for four bank products catering to a user base of 20 million individuals;

Revamped 24 B2B and B2C products, spanning categories such as Internet Banking, Mobile Banking, Card Management Systems, Enterprise Resource Planning, and Customer Relationship Management;

Completed the redesign of over 250 media logos for a news website within an impressive two-day timeframe;

Crafted 15 distinct page color schemes for each section of the website, ensuring a dynamic and visually appealing user experience;

Demonstrated versatility and efficiency by creating more than 100 websites, employing a range of design techniques, including wireframes, prototypes, style guides, and final visual designs to achieve desired outcomes;

Established design processes and design principles;

Attracted customers and partners in the final design with an accurate understanding of the customer's needs and transferred it effectively to the development team;

Identified projects for partnership along with department leaders and varied key partners;

Created, improved, and used wireframes, prototypes, style guides, user flows, and final visual designs, converting them to HTML templates;

Participated in a 1-year curriculum of graphic design and gained familiarity with the brand concept and its voice and tone;

Worked professionally with Adobe Photoshop and Illustrator;

Demonstrated an understanding of the concept of design thinking and applied it to create exceptional work;

Designed website templates according to client requirements;

Contributed to advertising campaigns and environmental advertising design;

Played a role in brand design and identification sets;