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Maickell V.
Senior UX/UI Designer
Maickell is a pixel-oriented and seasoned cross-functional designer, UX researcher, and front-end developer with creative direction & digital strategy expertise.
He has more than 14 years of commercial experience collaborating with prestigious brands and agencies—a specialist in Design Systems, HTML/CSS, and solid experience with Vue.js.
His expertise includes designing for e-commerce, leading multidisciplinary design teams, and utilizing user-centric design based on research and data analysis.
He's focusing on user-centered design based on qualitative and quantitative research and accurate data analysis. His experience as a designer with good code knowledge allows him to deliver benefits across the entire product life cycle.
Main expertise
- Design 14 years
- UI 5 years
- UX 5 years
Other skills
- Product Development 4 years
- Product 4 years
- Figma 3 years
Selected experience
Employment
Senior UX Designer
Kitchen United- under Zaga Labs outsourcing - 3 years 11 months
- Helped to shape the product to become a SaaS;
- Created design processes aligned with the company strategy and budget;
- Refactored legacy code using SCSS and Angular;
- Developed a theme-able UI using CSS custom properties (CSS variables);
- Redesigned the UI of a Kiosk (Self Service Terminal) using ADA Standards for Accessible Design.
Technologies:
- Technologies:
- Design
- UI
- UX
Angular
SCSS
Senior Product Designer
Wing Solutions - 1 year
- Designed and shipped products and digital services using an iterative design process and technologies such as Nuxt.js and TailwindCSS;
- Conducted user research frequently to improve the product usability and design;
- Measured user experience value by collecting data from sources such as Google Analytics and HotJar;
- Improved the e-commerce performance from 15 points to an average of 98 points on Google Lighthouse;
- Developed 5+ design systems from scratch for multiple companies;
- Worked closely with developers and clients, including the biggest telecom companies in Brazil (TIM and Oi).
Technologies:
- Technologies:
- Design
- Product
Tailwind
Nuxt.js
Head of Design
Magrathea Lab - 1 year
- Conducted user research, designed UI, and tested user experience on large engagements, such as for Unimed (a major health insurance company in Brazil) and RD Station (critical marketing SaaS in Latin America);
- Mentored engineer and design students on essential events at one of the largest Innovation Hubs in South America, Ágora tech park;
- HackVision- Health Hackathon to create affordable ways to provide vision health to the whole State;
- HackatH₂On- Hackathon of the city water supplier to create innovative ways to reduce operational costs and reduce water waste.
Technologies:
- Technologies:
- Design
- UI
- UX
- Team leading
Education
BSc.Software Engineering
Unicesumar University · 2013 - 2017
Portfolio
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