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Maickell V.
Senior UX/UI Designer
Maickell is a pixel-oriented and seasoned cross-functional designer, UX researcher, and front-end developer with creative direction & digital strategy expertise.
He has more than 14 years of commercial experience collaborating with prestigious brands and agencies—a specialist in Design Systems, HTML/CSS, and solid experience with Vue.js.
His expertise includes designing for e-commerce, leading multidisciplinary design teams, and utilizing user-centric design based on research and data analysis.
He's focusing on user-centered design based on qualitative and quantitative research and accurate data analysis. His experience as a designer with good code knowledge allows him to deliver benefits across the entire product life cycle.
Main expertise
- Design 14 years
- UI 5 years
- UX 5 years
Other skills
- Product Development 4 years
- Product 4 years
- Figma 3 years
Selected experience
Employment
Senior UX Designer
Kitchen United- under Zaga Labs outsourcing - 4 years 10 months
- Helped to shape the product to become a SaaS;
- Created design processes aligned with the company strategy and budget;
- Refactored legacy code using SCSS and Angular;
- Developed a theme-able UI using CSS custom properties (CSS variables);
- Redesigned the UI of a Kiosk (Self Service Terminal) using ADA Standards for Accessible Design.
Senior Product Designer
Wing Solutions - 1 year
- Designed and shipped products and digital services using an iterative design process and technologies such as Nuxt.js and TailwindCSS;
- Conducted user research frequently to improve the product usability and design;
- Measured user experience value by collecting data from sources such as Google Analytics and HotJar;
- Improved the e-commerce performance from 15 points to an average of 98 points on Google Lighthouse;
- Developed 5+ design systems from scratch for multiple companies;
- Worked closely with developers and clients, including the biggest telecom companies in Brazil (TIM and Oi).
Technologies:
- Technologies:
Nuxt.js
- Data Analytics
- Product
Head of Design
Magrathea Lab - 1 year
- Conducted user research, designed UI, and tested user experience on large engagements, such as for Unimed (a major health insurance company in Brazil) and RD Station (critical marketing SaaS in Latin America);
- Mentored engineer and design students on essential events at one of the largest Innovation Hubs in South America, Ágora tech park;
- HackVision- Health Hackathon to create affordable ways to provide vision health to the whole State;
- HackatH₂On- Hackathon of the city water supplier to create innovative ways to reduce operational costs and reduce water waste.
Product Designer / Frontend Developer
Beiramar Real Estate - 1 year
- Implemented a successful agile workflow to deliver a product in a couple of months that is now used nationwide;
- Designed the user interface based on research with end-users through multiple iterations of prototyping, qualitative research, and user testing;
- Developed the product usingVue.js, Javascript and SCSS;
- Assured the quality through the complete test pyramid using Jest and Cypress;
- Achieved incredible performance and client setup speed by coding a design system theming based on a remote configuration file that could easily be customized without an entire product deployment;
- Engaged thousands of users by designing gorgeous and meaningful product landing pages.
Technologies:
- Technologies:
Jest
UX Design Researcher
SoftExpert - 11 months
- Conducted user research for more than four products, using surveys, creating user personas, user flows, and service blueprints;
- Evangelised design culture across the company, making design research a part of every new product or feature to be developed worldwide;
- Partnered with POs and end-users to shape new products matching users' needs and business solutions;
- Promoted a new look into problem-solving to maximize new engagements success rate;
- Conducted Design Sprints to help untangle delayed engagements;
- Prototyped and developed a chatbot to rapidly validate new product features;
- Guided the team to move towards a more user-centric design approach.
UX Designer
Before IT - 2 years
- Coordinated the Design Team, taking care of their learning process and evolution;
- Designedprototypesandhigh-fidelity mockups for multiple digital products and admin systems using Figma;
- Improved the usability of internal systems used to manage sales;
- Developed a new information architecture for every screen of the legacy systems;
- Built4+ design systems for some of the biggest telecom companies in South America, such as Vivo, Claro, and TIM.
Graphic Designer, Creative Producer, Web Designer, Photographer, iOS Developer, UI Designer
Various Companies - 8 years
- Designed and maintained visually appealing and user-friendly websites.
- Conceptualized and created visual assets for various mediums, including print and digital.
- Developed project timelines and ensured timely delivery of creative assets.
- Developed iOS applications, ensuring functionality and performance.
- Created visually appealing and intuitive user interfaces for digital products.
Education
BSc.Software Engineering
Unicesumar University · 2013 - 2017
Portfolio
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