
BI Consultant
Throughout his career, Ashutosh has navigated diverse industries including pharmaceuticals, intellectual property, e-commerce, and media, continually refining his expertise in each domain.
One of his notable achievements is the development of the FBT recommendation system for Noon, a leading e-commerce platform in the Middle East. This innovation led to a remarkable +20% increase in daily GMV within its first month, significantly boosting sales in long-tail product categories.
Ashutosh is eager to apply AI to revolutionize sustainability initiatives, demonstrating his forward-thinking approach and commitment to leveraging technology for impactful change.


Spearheaded cross-functional collaboration with product, BI, and finance teams.
Pioneered the definition and development of a comprehensive set of KPIs, offering a panoramic view of the company’s performance.
Conducted proactive research, identifying and championing business analytics enhancements impacting product performance and management (e.g., customer churn prediction, customer behavioral analysis).
Architected tools and simulations for estimating the financial impact of new features and campaigns before launch, incorporating campaign discount optimization.


All BI Consultants who have applied to Proxify are scored from 0 to 300 on engineering excellence, one of the five parameters we evaluate. This score reflects engineering excellence only, based on interviews, take-home assignments, live coding sessions, and/or on-the-job performance reviews. The curve shows how all evaluated BI Consultants are distributed across that range, where our acceptance threshold for this parameter sits, and where Ashutosh stands.

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