Stories behind great products and the people who make them

A podcast by Proxify, where software engineers, product minds, and founders share their journeys — from career pivots and product flops to breakthrough wins. Unfiltered stories from those getting their hands dirty building the future of tech.

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Featured episodes

Deepak Yadav

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Deepak Yadav

Engineering Leader

Why most AI projects fail in production (and how Amazon solves it)

Jun 16, 202642 min

Liliana Lindberg

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Liliana Lindberg

Lead Solutions Engineer

How Slack actually uses AI at work

Jul 2, 202648 min

Armin Catovic

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Armin Catovic

Director of Data & AI

The end of traditional companies? How AI Is reshaping leadership, hiring & work

Jun 24, 202650 min

Jip Koudjis

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Jip Koudjis

Head of Engineering Loyalty

The tech behind IKEA: secrets to global loyalty success

May 22, 202644 min

Helena Babelon

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Helena Babelon

Global Head of IT Sustainability

How Siemens is powering a greener future (and what IT leaders must learn)

Apr 1, 202642 min

Jonas Dieckmann

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Jonas Dieckmann

Global Manager of Data Intelligence & Team Lead of Data Engineering

How Philips is actually scaling AI

May 14, 202653 min

Latest episodes

Jesper Fredriksson

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Jesper Fredriksson

Lead AI engineer

Volvo's Jesper Fredriksson on Generative AI, UX, and the Future of Automotive Tech

May 27, 202548 min

Kirill Groshkov

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Kirill Groshkov

CTO

From the USSR to Health Tech: Natural Cycles’ Kirill Groshkov on AI, Hiring, and Leadership

May 21, 202550 min

Damien Peters

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Damien Peters

Professor or Product Manager

Mastering Product Management: Damien Peters on Teaching, Industry Insights & AI's Role

May 14, 20251 h 10 min

Lele Cao

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Lele Cao

Senior Principal AI/ML Researcher

AI in Gaming: Microsoft's Lele Cao on Generative AI, RAG, and Ethical Innovation at King

May 13, 202556 min

Anita Owens

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Anita Owens

Analytics Engineer

Navigating the Data Frontier: Anita Owens on Building Analytics Teams & Insights in Logistics

Apr 29, 202551 min

Eva van der Brugge

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Eva van der Brugge

CEO

From Psychology to AI-Driven HR: Eva van der Brugge on the Future of Performance Management

Apr 16, 202543 min

Jonas Martinsson

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Jonas Martinsson

CTO

Jonas Martinsson on How Stravito is Revolutionizing Enterprise Knowledge Management with AI

Apr 1, 202554 min

Joris van de Donk

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Joris van de Donk

Senior Solutions Architect

Mastering Software Development: Creativity, Documentation & Joy in Coding with Joris van de Donk

Mar 19, 20251 h

Rebecka Storm

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Rebecka Storm

Co-founder and CPO

Empowering Data Teams & Women in Tech: Rebecka Storm on AI, Product Development & Leadership

Mar 5, 202542 min

Nima Salami

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Nima Salami

CEO & Co-founder

Revolutionizing Healthcare: Nima Salami on AI, Patient Data, and the Future of Clinical Trials

Feb 19, 202553 min

Jakub Korczyc

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Jakub Korczyc

Director of Spacecraft Engineering

Unlocking the Future of Earth Observation: Jakub Korczyc on ICEYE’s Innovations in Satellite Tech

Feb 5, 202545 min

Daron Yondem

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Daron Yondem

Application Innovation Tech Lead at Microsoft

How Coaching Shapes Leadership: Insights from Microsoft's Daron Yöndem

Jan 22, 20251 h 34 min

Annie Lööf

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Annie Lööf

Swedish Minister of Enterprise

Annie Lööf on Leadership, Innovation, and Supporting SMEs | The Builders Podcast

Jan 7, 20251 h 21 min

Timo Kunz

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Timo Kunz

CEO & Founder

AI audio innovation: Timo Kunz on scaling audio production with AudioStack’s dynamic solutions

Aug 13, 20241 h

Boban Lubinoski

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Boban Lubinoski

Product manager

Boban Ljubinoski on mentorship, AI, and mobile-first strategies at Klarna | Builders Podcast

Aug 6, 20241 h 1 min

Malte Niepel

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Malte Niepel

CEO and Co-founder

Malte Niepel: This AI can save your eCommerce business

Jul 31, 202455 min

Angela Ferrante

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Angela Ferrante

CEO & founder

Angela Ferrante on revolutionizing case studies with AI-powered customer success stories

Jul 23, 202439 min

Christian Kaunissaar

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Christian Kaunissaar

CTO

Revolutionizing eCommerce: Christian Kaunissaar on Fibbl's Photorealistic 3D AR Models

Jul 16, 202453 min