Alexandru L.
Senior Product Designer
He played a key role in shaping 7pace from its initial concept into the #1 time tracking app on Azure DevOps. He developed governance systems and calendar-based workflows that were adopted by large enterprise teams. In 2023 and 2024, he helped drive 7pace to Top Seller status on the monday.com Marketplace by creating a consistent UX across its Azure DevOps, Jira, and monday.com integrations.
With a structured approach to cross-team collaboration, he translates product, engineering, and design requirements into reusable and scalable patterns. His work helps teams maintain consistency, reduce UX fragmentation, and deliver cohesive experiences across complex multi-product environments.
Main expertise
Design14 years
UI14 years
Adobe Creative Suite14 years
UX Designer14 yearsExperience3
Senior Product Designer
Appfire is a SaaS company that builds productivity tools and integrations for Atlassian, Azure DevOps, and monday.com ecosystems, serving enterprise teams globally.
- Led end-to-end design across the 7pace ecosystem, defining scalable UX patterns and reusable interaction models across multiple platform integrations
- Designed complex approval workflows, governance systems, and calendar-based time-tracking interfaces for enterprise users across Azure DevOps, Jira, and monday.com
- Contributed to achieving Top Seller status on the monday.com Marketplace in both 2023 and 2024 through consistent cross-platform UX delivery
- Identified and addressed design debt by establishing shared standards and structured interaction patterns across cross-functional teams
- Aligned product, engineering, and design teams around cohesive UX governance frameworks, reducing fragmentation across the multi-product suite
UI
UXDesign
User Flows
Prototyping
Product Designer
7pace is a time tracking platform built natively for Azure DevOps, enabling engineering teams to track, report, and govern work hours within their development environment.
- Founded the design practice at 7pace, shaping the product from an early-stage concept to large-scale enterprise adoption and the #1 ranking on the Azure DevOps Marketplace
- Established foundational interaction patterns and scalable UX structures that supported platform growth across Azure DevOps, Jira, and monday.com
- Transformed time tracking from a manual reporting task into an automated, integrated experience within developer workflows
- Defined reusable design components and scalable systems that maintained consistency across multiple platform ecosystems
- Collaborated closely with engineering teams to ensure design decisions translated into stable, production-ready implementations at scale
Adobe PhotoshopUIUXDesignUser Flows
UX / UI & Product Designer
Independent design practice focused on SaaS and healthcare platforms across web and mobile for enterprise users, clinicians, and patients.
- Designed SaaS platforms with a focus on usability, clarity, and workflow efficiency for enterprise users
- Created web and mobile interfaces for healthcare products serving both clinical staff and patients
- Delivered end-to-end UI/UX across multiple client projects, ensuring consistent visual standards and high-quality interactions
Adobe Photoshop
Adobe IllustratorUIUXDesign
Portfolio
Highlighted by Alex
1CONTEXT One of the most persistent problems in time tracking is that it asks people to do something humans are genuinely bad at: accurately reconstruct what they did and when, usually hours or days after the fact. I designed a calendar-integrated logging experience for 7pace that reframes the problem. Instead of building a record from memory, you are confirming what already happened.
PROBLEM Users were reconstructing their days from scratch. By end of day or end of week, the detail was already gone, resulting in rounded entries, missing context, and data that did not reflect actual work. Not because people did not care. Because the tool made accurate logging genuinely effortful. High effort with low motivation leads to low adoption.
CONCEPT The shift from recall to recognition was the central design decision. Calendar events, including meetings, scheduled blocks, and synced activity, appear directly in the logging view. Users review what is already there, convert relevant events into time entries, and edit details inline. Two main design challenges came up. First, the visual coexistence problem: calendar events and 7pace worklogs needed to live in the same timeline without creating confusion about what was real work versus what was still a suggestion. Clear visual differentiation was essential. Second, the conversion interaction had to feel effortless, not like filling out a form inside another form.
OUTCOME Calendar-based logging reduced the cognitive cost of time tracking for daily users. Entries became more granular and accurate without requiring more effort, which is the trade-off that normally kills adoption in time tracking tools. It also established the data reliability needed for downstream features: approvals, automated reporting, and eventually predictive logging.
Other projects 4
Education
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