Stories behind great products and the people who make them

A podcast by Proxify, where software engineers, product minds, and founders share their journeys — from career pivots and product flops to breakthrough wins. Unfiltered stories from those getting their hands dirty building the future of tech.

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Featured episodes

Deepak Yadav

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Deepak Yadav

Engineering Leader

Why most AI projects fail in production (and how Amazon solves it)

Jun 16, 202642 min

Liliana Lindberg

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Liliana Lindberg

Lead Solutions Engineer

How Slack actually uses AI at work

Jul 2, 202648 min

Armin Catovic

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Armin Catovic

Director of Data & AI

The end of traditional companies? How AI Is reshaping leadership, hiring & work

Jun 24, 202650 min

Jip Koudjis

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Jip Koudjis

Head of Engineering Loyalty

The tech behind IKEA: secrets to global loyalty success

May 22, 202644 min

Helena Babelon

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Helena Babelon

Global Head of IT Sustainability

How Siemens is powering a greener future (and what IT leaders must learn)

Apr 1, 202642 min

Jonas Dieckmann

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Jonas Dieckmann

Global Manager of Data Intelligence & Team Lead of Data Engineering

How Philips is actually scaling AI

May 14, 202653 min

Latest episodes

Caner Kilinc

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Caner Kilinc

Data & AI Expert

AI, Data & Business Execution

Oct 8, 202550 min

Ali Farha

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Ali Farha

Senior Technical Producer

Blending Creativity, Leadership & Tech in Gaming

Oct 1, 20251 h

Anastasia Varava

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Anastasia Varava

Research Lead

Explore how technology and banking intersect

Sep 24, 202545 min

Jacopo Himberg

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Jacopo Himberg

Director of Data

Scaling Data Infrastructure & AI Trends

Sep 17, 20251 h 1 min

Kristina Prilepchanska

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Kristina Prilepchanska

Head of Procurement Solutions

Digital Transformation in Procurement, IT & Stakeholder Management

Sep 10, 202550 min

Pooyan Seddighzadeh

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Pooyan Seddighzadeh

Vice President of Engineering

Future of Batteries, Sustainability, and Engineering

Sep 3, 202547 min

Gabor Harsanyi

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Gabor Harsanyi

Head of Marketing and Corporate Relations Data Office

Marketing and Data Leadership: Gabor Harsanyi on Data, AI, and Team Building at Ericsson

Aug 27, 202552 min

Sara Asgari

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Sara Asgari

Head of Digital & Analytics

Transforming Telecom with Data & AI

Aug 20, 202545 min

Stefan Wendin

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Stefan Wendin

Principal AI Engineer

Building the Future of AI

Aug 13, 20251 h

Ludvig Strand

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Ludvig Strand

Emerging Tech & AI Future Analyst

The Future of AI & Emerging Tech

Aug 7, 202548 min

Martina Johannesson

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Martina Johannesson

Senior Technical Product Manager

Empowering Creators: AI, Ethics & Innovation

Jul 30, 202548 min

Sepehr Mohammadi

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Sepehr Mohammadi

AI and Machine Learning Tech Lead

Leading with Data: Building AI-Driven Teams and Solutions

Jul 23, 202552 min

Mina Boström Nakicenovic

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Mina Boström Nakicenovic

CTO

Leadership & the Future of Aviation

Jul 18, 202554 min

Aron Tanos

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Aron Tanos

Backend Developer and Robotics Expert

Humanoid Robots, AI and the Future of Work

Jul 9, 202550 min

Mahmoud Yassin

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Mahmoud Yassin

Senior Data Manager

Building a Data-Driven Culture with Mahmoud Yassin (Booking.com) | AI, Data Quality & Governance

Jul 2, 202555 min

Annie von Heijne

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Annie von Heijne

Manager of Data & Analytics Transformation

Driving Business Transformation with Data: ICA Group's Annie von Heijne on Analytics, AI & Retail

Jun 17, 202550 min

Olof Granberg

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Olof Granberg

AI strategist and founder

AI Beyond the Hype: Olof Granberg on Data Readiness, Agentic AI & Enterprise Adoption

Jun 10, 20251 h 6 min

Nuno Pereira

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Nuno Pereira

Co-founder and CEO

Transforming Finance: Paynest’s Nuno Pereira on Their Mission to Redefine Employee Finance

Jun 4, 202551 min